Better decisions start with better questions.
Hi, I’m Ece.
UX researcher and service designer, based in Berlin.
I help teams understand the people who use their service, and the people who deliver it.
Available for freelance projects
What I bring
I look at the frontstage and the backstage together.
I research how people use a product or service, and how the people who deliver it work. Then I turn what I find into clear maps, insights and next steps.
01
Users and teams
An experience only works when it works for the people delivering it too. I research the frontstage and the backstage together.
02
Objects, spaces and screens
My industrial design roots mean I see physical spaces, objects and digital touchpoints as one experience, not separate channels.
03
Built to be used
Whatever a team builds, or already has, should be useful, actually used and worth the time, money and energy behind it.
Selected work
Why do experiences break down, and for whom?
01 · Retail service study · Customers and staff
Both Sides of the Counter
Two years inside a souvenir shop at one of Berlin’s main landmarks, seen through a service designer’s eyes.
02 · Social connection in ageing · From product to system
Ginkgo
The brief asked for a product. The research changed the question.
03 · Sustainable mobility · UX research
Night Trains
What would make travellers choose a night train over a flight?
04 · Emotional safety for solo travellers · Service concept
Pana
For many first-time solo travellers, deciding to go is harder than planning where to go.
05 · Master’s thesis · Emotion AI and employee experience
Emotional Sustainability at Work
Can technology support wellbeing at work without compromising dignity, autonomy and trust?